As one of our I-Corps instructors, Nerissa Marbury supports people and their businesses on their journey to become their best selves. As a small business owner, Marbury understands the challenges [...]
The Great Lakes I-Corps Hub had another successful year in 2023! Our programs trained over 1,000 individuals and assessed over 450 technologies. Our programs are growing the innovation ecosystem [...]
Dr. Ashley Mahoney has always been passionate about combining STEM education with tangible skills that students can use long after they finish their degree. Now, as the new Director of […]
The NSF I-Corps Hub: Great Lakes Region is excited to announce that the University of Illinois Chicago will be joining the Hub as a new Member Institution. […]
Mentorship is a critical element of the I-Corps program. A required member of NSF National I-Corps teams, Industry Mentors offer encouragement, guidance, and practical advice as teams work [...]
Customer Discovery is critical to launching a new product or company. Learning about your customer can enable you to address their pain points with your product or service offering. In […]
In a previous blog, we explored 3 Tips to Improve your Customer Discovery techniques. Customer discovery is critical to launching a product or company, and yet it is often overlooked. […]
Customer discovery is a term that is thrown around a lot in entrepreneurship circles. What does it really mean? Customer Discovery is all about understanding your potential customers, and [...]
