This in-person program will provide an introduction to the Lean LaunchPad methodology, familiarization with the Business Model Canvas, Value Proposition Canvas and the customer discovery process.

Learning Objectives

• Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
• Understand customers’ problems (“pain points”) from THEIR perspective
• Map your customer ecosystem to understand customer roles, requirements, and decision processes
• Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

• Become eligible for the NSF I-Corps National Teams program and $50,000 grant for qualifying technologies and teams (only deep-tech, university-based teams who complete at least 20-30 customer discovery interviews).
• Prepare for applying to the Small Business Innovation Research (SBIR) or Small Business Technology Transfer (STTR) programs.
• Gain valuable market insight to inform the next steps in your research and/or development.
• Develop network connections and receive mentoring from experienced industry experts and entrepreneurs
• Develop the entrepreneurial mindset and toolset needed for a career in academia, industry, startups, or government

Course Schedule

All sessions will take place in-person at The Ohio State University, 1636 North High Street, Columbus, OH 43201.

• January 31, 9:00-11:30AM ET
• February 7, 9:00-11:30AM ET
• February 14, 9:00-11:30AM ET
• February 21, 9:00-11:30AM ET
• March 7, 9:00-11:30AM ET

Please fill out the following registration form. Questions can be directed to Caroline Crisafulli, crisafulli.1@osu.edu

Register