The ISU I-Corps program is a training ground for faculty, postdoctoral, graduate and undergraduate students to learn how to increase the impact of their research by exploring the commercial potential of their research and technology. The five-week curriculum focuses on customer discovery to support the transition of ideas, devices, processes, or intellectual activities into the marketplace or for broader societal impact. This can be realized through the formation of new start-up businesses, licensing agreements, or identifying funding sources to support additional research.