Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the I-Corps program! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution.

Why Join?

• Lean LaunchPad Methodology: Master customer discovery, ecosystem mapping, and the Value Proposition Canvas.
• Customer-Centric Thinking: Understand your customers’ pain points from their perspectives.
• Strategic Mapping: Identify customer roles, requirements, and decision-making processes.
• Real-World Connections: Engage with customers, suppliers, and funders to accelerate your innovation journey.

Who Should Attend?

• Researchers & Innovators: Faculty, staff, and students ready to explore the commercial potential of their research.
• Aspiring Entrepreneurs: Individuals seeking entrepreneurial skills and access to a supportive network of mentors and investors.

Learning Objectives

• Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
• Understand customers’ problems (“pain points”) from THEIR perspective
• Map your customer ecosystem to understand customer roles, requirements, and decision processes
• Build connections to the commercial ecosystem (i.e., customers, suppliers, funders) for your innovation

Benefits of the Program

• Explore pathways to launch a startup
• Evaluate the potential of your research discovery or technology
• Discover how your innovation can impact society as a usable technology
• Strengthen your next research proposal to secure funding

Don’t miss this chance to kickstart your entrepreneurial journey with the support of the local NSF I-Corps program and the UW-Madison Technology Entrepreneurship Office. Secure your spot in this transformative program by registering today!

• Spring 2026
  • 2/19, 2/26, 3/5, 3/12, 3/19 (Q&A Catch-up week), 3/26
  • Class sessions 4:45pm CT – 7pm CT
  • Registration is closed for the Spring cohort.
• Summer 2026
  • 6/25, 7/2, 7/9, 7/16, 7/30
  • Class sessions 4:45pm CT – 7pm CT
  • Registration is open for the summer cohort.

Registration for the Summer Cohort is open!

• Free, Virtual Cohort
• Open to all Midwest innovators and researchers
• June 25 – July 30, 2026
• Class sessions on Thursdays, at 4:45pm CT