Perceive uses cutting-edge deep learning and computer vision to create movie clips of the most notable store visits. Their technology is able to discern the key events in a visit, from the greeting to the first interaction to the checkout. Anonymized video data is streamed from store to cloud, enabling rapid analysis and low-cost storage. Teachable moments are delivered to associates via a mobile app. Managers can see those in addition to much more data in a web app.
Impact of I-Corps
The I-Corps program helped Dr. Lu’s research team identify the needs of potential customers and the gaps between commercial products and proof-of-concept prototypes for research. Perceive is the first startup spun off from Dr. Lu’s research team.
University Affiliation: Purdue University
From left to right: Kyle McNulty, Dr. Yung-Hsiang Lu, PhD, Everett Berry, Andrew Bledje
| Aug 2013 | Undergraduate Everett Berry (Now CEO) joined the research team |
| Apr 2014 | Won Schurz Innovation Challenge Second Prize |
| May 2014 | Undergraduate Kyle McNulty (Now Chief Product Officer) joined the research team |
| Sept 2014 | Participated in Morgan Business Plan Competition |
| Oct 2014 | Undergraduate Andrew Blejde (Now Business Advisor) joined the research team |
| Apr 2015 | NSF I-Corps |
| Sept 2015 | Perceive Inc. Company Formed |
| Jun 2016 | NSF SBIR Phase I Awarded ($225,000) |
| Sept 2017 | NSF SBIR Phase II Awarded ($750,000) |
